RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. “A stable and engaged base of boaters is essential to the future of our industry,” says RBFF President …
Boating Industry

Honda Marine and H2O Sports Manufacturing, LLC bring back Trophy boat brand

On Thursday, Honda Marine, a division of American Honda Motor Co., Inc., and H2O Sports Manufacturing, LLC announced a new agreement to revive the iconic Trophy brand boat to be powered exclusively by Honda Marine engines. Honda Marine is a marketer of a complete range of outboard marine 4-stroke engines. H2O Sports Manufacturing is a …
Boating Industry

Critical RBFF Boat Registration Marketing Program gets boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

Critical RBFF Boat Registration Marketing Program continues to get boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

RBFF brings lapsed anglers and boaters back with State Marketing Program

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF)  announced the 2015 launch of its State Marketing Program, a nationwide effort to increase fishing license sales and boat registrations among lapsed participants. The 2015 program, which is being conducted in partnership with 29 state agencies for the State Fishing License Marketing Program and 20 state agencies […]
Boating Industry