Matt Sellhorst joins Boating Industry as columnist

Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine. Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 MDCE Best Ideas Contest, a winner of …
Boating Industry

Weekly 5: Federal boating bill would incentivize safety

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Monday on BoatingIndustry.com. 1. Federal boating bill would incentivize safety Two Florida members of the U.S. House of Representatives, Democrat Patrick Murphy and Republican Tom Rooney have […]
Boating Industry

Florida Senate passes two boating safety measures

TALLAHASSEE, Fla. – The Florida Senate unanimously approved 39-0 two boating measures on Wednesday, which will now head to Gov. Rick Scott’s desk, as reported by the local CBS affiliate in Miami. The first measure, HB-427, would provide a discount of about 12 percent on annual vessel-registration fees next year if boaters show they have […]
Boating Industry

From the Archives: A Burglar’s Eye View of Boating

In December 1961, Boating Industry took a unique approach to talking about preventing theft in your boat dealership or marine supply business. Included in that issue was “A Burglar’s Eye View of Boating,” a first-person account by Michigan inmate No. 89218 — AKA Edward Anderson, serving a term at Jackson State Prison after being convicted […]
Boating Industry

Boating magazine names Boston Whaler 420 Outrage Boat of the Year

The Boston Whaler 420 Outrage has been chosen by the editors of Boating magazine as the 2015 Boat of the Year. “We are incredibly honored to be chosen for Boat of the Year,” said Boston Whaler President Huw Bower. “Boating magazine is respected throughout the industry as a trusted source of boating information, and Boat […]
Boating Industry

Two recreational boating industry leaders inducted into NMMA Hall of Fame

The recreational boating industry will recognize two leaders this year with the National Marine Manufacturers Association’s highest honor when inducted into the NMMA Hall of Fame. Bob Long, CEO and owner of JRL Ventures, Inc. and Marine Concepts, and Dusty McCoy, chairman and CEO of Brunswick Corporation, will be recognized for their career achievements and […]
Boating Industry

Miami Boat Show to sponsor annual boating safety tournament on Key Biscayne

The Monica Burguera Foundation (MBF) announced Thursday the Progressive Insurance Miami International Boat Show as sponsor of its upcoming 6th Annual Fishing and Spearfishing for Boating Safety Tournament, taking place August 8 at the Key Biscayne Yacht Club. The tournament draws more than 100 anglers and all funds raised will go toward free monthly boating […]
Boating Industry

Why inbound marketing for the boating industry is more significant than ever

The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made multiple times over the last several years, but it seems as if it is falling on deaf ears since very little marketing changes have been made. According to Jack Ellis of Info-Link, the percentage of […]
Boating Industry

Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has […]
Boating Industry