Mercury Marine and Chaparral expand partnership to include Robalo brand

Mercury Marine has announced an expanded partnership with Chaparral to include the Robalo brand. The partnership will focus on Mercury’s outboard product offerings. This partnership will give Robalo customers the opportunity to experience Mercury Marine and continue the engine manufacturer’s growth in key saltwater markets. “The Robalo lineup of center console boats is outstanding, and …
Boating Industry

Honda Marine and H2O Sports Manufacturing, LLC bring back Trophy boat brand

On Thursday, Honda Marine, a division of American Honda Motor Co., Inc., and H2O Sports Manufacturing, LLC announced a new agreement to revive the iconic Trophy brand boat to be powered exclusively by Honda Marine engines. Honda Marine is a marketer of a complete range of outboard marine 4-stroke engines. H2O Sports Manufacturing is a …
Boating Industry

SeaStar Solutions plans relaunch of brand loyalty program

After a summer that found SeaStar Solutions’ brand loyalty program, OnBoard Rewards, offline, the company announced the site is expected to relaunch later this year. The hiatus was for reasons beyond the company’s control, SeaStar Solutions said. “We want the OnBoard Rewards experience to be both motivating and stimulating,” said Tom Douglass, vice president of […]
Boating Industry