RBFF releases first-time buyers retention email campaign toolkit

The Recreational Boating & Fishing Foundation on Thursday announced the release of its First-Time Buyers Retention Email Campaign Toolkit for state agencies. This toolkit includes email communication strategies and resources that have been proven effective in retaining new anglers. “If the majority of individuals who tried fishing stuck with it, we’d be well on our …
Boating Industry

Sea Tow Foundation launches second annual Designated Skipper Campaign

The Sea Tow Foundation, a non-profit organization dedicated to promoting boater safety, is urging boaters to be safe this Memorial Day weekend through its second annual Designated Skipper Campaign. Memorial Day is one of the busiest holidays on the water, often revered as the kick off to the boating season. Alcohol use is the leading known contributing factor in fatal boating accidents …
Boating Industry

Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has […]
Boating Industry

Campaign kickoff: MDCE 2015 registration now open

Registration for the Marine Dealer Conference & Expo opened on April 1. The 2015 MDCE is scheduled for November 15-18 at the Orange County Convention Center and Rosen Plaza Hotel in Orlando, Fla. With the registration kickoff comes a new marketing campaign, branded by the tagline “MDCE 2015: Made New. By You.” Marine dealers and […]
Boating Industry

Survey shows Wear It! campaign effective in promoting life jackets

WASHINGTON, DC – A survey of recreational boaters found the North American Safe Boating Campaign continues to have a positive impact on boater behavior. The yearlong campaign promotes safe and responsible boating and the value of voluntary life jacket wear by recreational boaters through the national theme, Wear It! The annual Wear It! Awareness Survey […]
Boating Industry