Desmasdon’s Boat Works: Customer advisory board provides valuable insights

It’s one thing to win awards like Top 100 and CSI awards from manufacturers, but the only true way to understand how you’re doing with your full customer base is to actively engage them and provide opportunities for them to offer real, tangible solutions to improve the customer experience. A few years ago, Desmasdon’s Boat …
Boating Industry

MyTaskit rolls out Phase II Customer Development Site, signs seven companies

MyTaskit, a web-based software platform for connecting service professionals to their technicians, subcontractors and customers, has officially rolled out the Phase II Customer Development Site program, with seven companies joining in the past 90 days. This partnership program is open to marine service businesses committed to deploying the MyTaskit Pro Coordination module for Technician Coordination that …
Boating Industry

Webasto presents top customer awards

To show appreciation for those that have contributed to its successful year, Webasto Thermo and Comfort North America, Inc. recently presented its 2015 Top Customer awards. The manufacturer of comfort systems for boats recognized six companies. Sure Marine won Distributor of the Year. Taking Feel Cool Fast Self-Contained A/C Distributor of the Year was Marysville […]
Boating Industry

Lake Norman Carefree Boat Club wins customer service award

The Lake Norman Carefree Boat Club was awarded the Customer Service Excellence Award for the third year in a row at the Carefree Boat Club annual conference. The 2014 Customer Service Excellence Award criteria is awarded to the clubs with the highest level of member satisfaction and customer service.  Along with taking home the Customer […]
Boating Industry

SGB Finance launches customer concierge program powered by Marinalife

BALTIMORE, Md. – SGB Finance North America (SGB NA) recently launched its newest customer benefit, a two-year complimentary membership to the SGB Concierge Club powered by Marinalife, offering discounts and special offers, marina reservations, travel planning and marina information to new boat buyers financing their boat through SGB NA. The SGB Concierge Club provides boat […]
Boating Industry

Beyond customer satisfaction: 7 customer-pleasing marketing and sales ideas

There’s an over supply of useless, whacky, and just plain dumb marketing and sales ideas. For example, if someone says the best time to email customers is 10 am on Thursdays forget it. What if you’re aiming at teachers, lawyers, nurses, boomers or just about anyone else? One solution never fits everyone, even if they’re […]
Boating Industry

Mobile selling: Bring the showroom to the customer

More than 8.5 million Americans owned a boat in 2013, according to the joint special report on fishing and boating from the Recreational Boating & Fishing Foundation and The Outdoor Foundation. And 88 million of us set foot in one for recreational purposes at least once last year. In addition, 532,00 new boats were purchased in […]
Boating Industry