Adventure Advertising announces rebrand to OutdoorFlics Digital Studios + Media Lab

After more than a decade as a traditional marketing services agency, Adventure Advertising announced its official rebrand to OutdoorFlics Digital Studios + Media Lab, a digital-focused content producer and distributor. The Atlanta-based OutdoorFlics is a digital content creation and distribution agency with expertise in data-driven consumer engagement via branded video storytelling content for lifestyle brands in …
Boating Industry

Digital Era Media Inc. releases updates to BoatDealers.ca and OutboardDealers.ca

Digital Era Media Inc., digital media publishers of Canadian marine and powersports listing sites, announced that it has launched a secure version of BoatDealers.ca and OutboardDealers.ca. These new versions were designed to increase security and include a new Featured Brand section for boat and engine builders. “BoatDealers.ca is the Canadian market leader in Boats For …
Boating Industry

Digital marketing is traditional marketing

Entrepreneur posted an excellent article this week, “Why Digital Marketing is Traditional Marketing.” The articles asserts that what we have always considered “traditional marketing” is no longer traditional. Digital marketing is not a niche medium but a basic marketing practice, and employment trends and marketing strategies have shifted in a way to show that companies are …
Boating Industry

Manitou Pontoon and Apex Marine offer Digital Showroom Manager by Marine Dealer Technologies for dealers

JACKSON, Mich. – Manitou Pontoons (Triton Industries) and Apex Marine, builder of Qwest Pontoons & Gillgetter Pontoons, have both partnered with Marine Dealer Technologies (MDT) to provide their dealer groups with Digital Showroom Manager (DSM). DSM is a web based system that allows dealer to completely control inventory uploaded by the manufacturer, create custom quotes […]
Boating Industry