RBFF announces partnership to drive angler recruitment and retention

The Recreational Boating & Fishing Foundation and the Aquatic Resources Education Association  today announced a new partnership to develop angler recruitment, retention and reactivation (R3) guidelines. The partnership will provide the framework for industrywide angler recruitment, retention and reactivation programs. The guidelines will incorporate current R3 strategies developed by the Wildlife Management Institute, and will […]
Boating Industry

Real stories by Discover Boating drive real results

Discover Boating finished its 2014 fiscal year with significantly positive results, thanks to a campaign of content marketing through its documentary series Stories of Discovery, social media efforts, advertising and public relations. The campaign generated 1.2 billion media impressions, a 42 percent increase over 2013, and 3.4 million visitors to its website, a 38 percent […]
Boating Industry