Mercury Marine supports National Hunting and Fishing Day this Saturday

FOND DU LAC, Wis. – This Saturday, September 26, is National Hunting and Fishing Day in the United States. The event, which started more than 100 years ago, is celebrated the fourth Saturday of every September. Currently, it remains the most effective grassroots effort to promote the outdoor sports and conservation. Mercury Marine’s partner MudBuM […]
Boating Industry

New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement. […]
Boating Industry

Yamaha launches ‘Fishing with Helm Master’ video series

Yamaha Marine Group announced today the introduction of a new series of videos – “Fishing with Helm Master” – that portrays the many real-world fishing applications and maneuvering capabilities of Helm Master, Yamaha’s fully integrated boat control system. In the first video, “Catching Bait on Structure,” Yamaha Saltwater Pro and Captain George Mitchell demonstrates how […]
Boating Industry

Bass Pro Shops launches new fishing initiative

Bass Pro Shops today announced “Gone Fishing,” a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to discovering the outdoors. The national program encompasses a variety of significant initiatives designed to introduce audiences that haven’t been exposed to outdoor […]
Boating Industry

March boat sales up on strong fishing, ski segments

Boat sales are closing in on nearly four years of growth with another strong month of year-over-year sales increases, according to the latest Info-Link Bellwether report. March sales were up almost 10 percent on a rolling 12-month basis, slightly ahead of February’s rate. The Info-Link report has shown year-over-year gains since mid-2011. The Bellwether report […]
Boating Industry

Industry reacts to implementation plan surrounding NOAA’s National Saltwater Recreational Fishing Policy

WASHINGTON, D.C. –  Recently, NOAA Fisheries released the implementation plan to support the latest National Saltwater Recreational Fishing Policy. The policy, announced at the Progressive Miami International Boat Show in February, was developed with input from recreational fishing and boating communities, conservation organizations and managers across the nation. It incorporates a number of concerns voiced […]
Boating Industry

Correct Craft enters bass and walleye fishing markets with two acquisitions

ORLANDO, Fla. –  Correct Craft announced it is entering the bass and walleye fishing markets with the acquisition of both Bass Cat and Yar-Craft. Bass Cat (the premier bass fishing boat) and Yar-Craft (the premier walleye fishing boat) are both manufactured in Mountain Home, Arkansas and are the quality leaders in their segments. Bass Cat […]
Boating Industry

The Recreational Fishing Alliance endorses ‘A Vision for Managing America’s Saltwater Recreational Fisheries’

NEW GRETNA, N.J. – The Recreational Fishing Alliance (RFA) announced today its formal endorsement of “A Vision for Managing America’s Saltwater Recreational Fisheries” (i.e. the Morris-Deal Vision). The RFA joins a host of other industry and fisheries stakeholder groups, including the National Marine Manufacturers Association (NMMA®), Yamaha Marine Group, the American Sportfishing Association, the Coastal […]
Boating Industry

Metal Shark introduces aluminum 25’ bay boat, announces recreational fishing line

MIAMI, Fla. – Louisiana-based shipbuilder Metal Shark has introduced the first model in its new series of recreational fishing boats, a 25-foot bay boat, at the Miami International Boat Show. Metal Shark is best known for the vessels it designs and builds for military, law enforcement, and commercial markets worldwide. The company’s largest clients include the U.S. […]
Boating Industry

Mercury Marine works with industry to promote boating and fishing for kids

FOND DU LAC, Wis. – Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, has partnered with Bill Dance, host of Bill Dance Outdoors, and Fox Sports Outdoors host Barry Stokes to create videos that promote the value of boating and the importance of getting kids to experience life on the […]
Boating Industry