MasterCraft launches lifestyle website

MasterCraft on Wednesday introduced its dedicated online lifestyle portal, The Craft. The site (craftlife.com) creates a lifestyle connection through shopping, stories, personalities, products and ultimately the fun of boating, the company said. “The Craft reflects our customers’ experiences both on and beyond the boat,” said Jay Povlin, MasterCraft vice president of sales and marketing. “Our …
Boating Industry

Chris-Craft to build lifestyle bicycles

Chris-Craft recently announced a partnership with PTX Performance Products, Inc. to create a line of retro-modern lifestyle bikes, expanding Chris-Craft’s offerings beyond its historic boats. The new bikes will integrate the classic Chris-Craft aesthetic. I find this fascinating, and not just because a new vintage bicycle appeals to my “hipster” tendencies. While there are manufacturers […]
Boating Industry