T-H Marine names new director of marketing

T-H Marine Supplies, Inc. has named Jimmy Mason as its new director of marketing. Mason will manage all aspects of marketing, including advertising, marketing materials, promotions, website, social media, tournament sponsorships, and professional angler sponsorships for the Huntsville, Ala., company. “We are extremely excited to have Jimmy join our team,” said T-H Marine president and CEO […]
Boating Industry

Dealer Spike marketing packages now available

PORTLAND, Ore. –Dealer Spike has added a new feature to help dealerships increase web leads: full suite marketing packages. Dealer Spike’s new product offering provides a new and interactive way for dealerships to engage with current and potential customers through marketing tactics such as e-newsletter campaigns, custom slideshow creation, social media management and more. On […]
Boating Industry

Critical RBFF Boat Registration Marketing Program gets boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

Critical RBFF Boat Registration Marketing Program continues to get boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

Why inbound marketing for the boating industry is more significant than ever

The boating industry has been facing a longstanding and continual decline in new boat buyers. This point has been made multiple times over the last several years, but it seems as if it is falling on deaf ears since very little marketing changes have been made. According to Jack Ellis of Info-Link, the percentage of […]
Boating Industry

Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has […]
Boating Industry

RBFF brings lapsed anglers and boaters back with State Marketing Program

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF)  announced the 2015 launch of its State Marketing Program, a nationwide effort to increase fishing license sales and boat registrations among lapsed participants. The 2015 program, which is being conducted in partnership with 29 state agencies for the State Fishing License Marketing Program and 20 state agencies […]
Boating Industry

Beyond customer satisfaction: 7 customer-pleasing marketing and sales ideas

There’s an over supply of useless, whacky, and just plain dumb marketing and sales ideas. For example, if someone says the best time to email customers is 10 am on Thursdays forget it. What if you’re aiming at teachers, lawyers, nurses, boomers or just about anyone else? One solution never fits everyone, even if they’re […]
Boating Industry

Marine marketing pro’s new book aims to get more kids boating

Diane Seltzer, marketing director at SureShade and founder of Marine Marketing Tools, has written a new book to show kids the fun of boating. “The Amazing Adventures of Boat Girl” is designed to teach kids about the adventure of boating, but also the importance of being safe. The protagonist is a young girl who is […]
Boating Industry

MMA & BWI to host Hispanic marketing seminar at FLIBS

The Marine Marketers of America and Boating Writers International will be offering “Success Strategies to tap the emerging Hispanic market,” a session offering advice on marketing to that group at this year’s Fort Lauderdale International Boat Show. The session will be at 11:30 a.m. Thursday, October 30, at the Bahia Mar Resort. The session will […]
Boating Industry