Desmasdon’s Boat Works: Customer advisory board provides valuable insights

It’s one thing to win awards like Top 100 and CSI awards from manufacturers, but the only true way to understand how you’re doing with your full customer base is to actively engage them and provide opportunities for them to offer real, tangible solutions to improve the customer experience. A few years ago, Desmasdon’s Boat …
Boating Industry

New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement. […]
Boating Industry