RBFF wins award for first-time buyers retention program

The Recreational Boating & Fishing Foundation announced its First-Time Buyers Retention Email Campaign Toolkit has won an ASAE Gold Circle Award. The toolkit won the award as a pilot program for 2016 and is now available to all state agencies to assist in keeping first-time anglers hooked on the sport. “First-timers are a critical group …
Boating Industry

RBFF elects Jeff Marble as new board chairman

The Recreational Boating & Fishing Foundation announced Jeff Marble as the organization’s new board chairman. Marble joins six other new board appointees who will work closely with RBFF leadership to meet its mission, including its goal to increase participation from the current level of 46 million to 60 million in 60 months. “We are pleased …
Boating Industry

RBFF releases first-time buyers retention email campaign toolkit

The Recreational Boating & Fishing Foundation on Thursday announced the release of its First-Time Buyers Retention Email Campaign Toolkit for state agencies. This toolkit includes email communication strategies and resources that have been proven effective in retaining new anglers. “If the majority of individuals who tried fishing stuck with it, we’d be well on our …
Boating Industry

RBFF reveals 2016 Top 100 Family-Friendly Places to Fish and Boat in the U.S.

The Recreational Boating & Fishing Foundation (RBFF) and its Take Me Fishing and Vamos A Pescar campaigns have released the 2016 Top 100 Family-Friendly Places to Fish and Boat. Florida’s Everglades National Park snagged the No. 1 position as the best place to fish and boat in the U.S. for the second consecutive year. The …
Boating Industry

Critical RBFF Boat Registration Marketing Program gets boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

Critical RBFF Boat Registration Marketing Program continues to get boats back on the water

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) today announced that its Boat Registration Marketing Program continues to get lapsed boaters back on the water. Through the 2015 program, over 44,000 boat owners were drawn to re-register their boats, leading to $ 1.6 million in revenue for state agencies. “Not only does this program […]
Boating Industry

RBFF announces partnership to drive angler recruitment and retention

The Recreational Boating & Fishing Foundation and the Aquatic Resources Education Association  today announced a new partnership to develop angler recruitment, retention and reactivation (R3) guidelines. The partnership will provide the framework for industrywide angler recruitment, retention and reactivation programs. The guidelines will incorporate current R3 strategies developed by the Wildlife Management Institute, and will […]
Boating Industry

New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement. […]
Boating Industry