RBFF wins award for first-time buyers retention program

The Recreational Boating & Fishing Foundation announced its First-Time Buyers Retention Email Campaign Toolkit has won an ASAE Gold Circle Award. The toolkit won the award as a pilot program for 2016 and is now available to all state agencies to assist in keeping first-time anglers hooked on the sport. “First-timers are a critical group …
Boating Industry

RBFF releases first-time buyers retention email campaign toolkit

The Recreational Boating & Fishing Foundation on Thursday announced the release of its First-Time Buyers Retention Email Campaign Toolkit for state agencies. This toolkit includes email communication strategies and resources that have been proven effective in retaining new anglers. “If the majority of individuals who tried fishing stuck with it, we’d be well on our …
Boating Industry

RBFF announces partnership to drive angler recruitment and retention

The Recreational Boating & Fishing Foundation and the Aquatic Resources Education Association¬† today announced a new partnership to develop angler recruitment, retention and reactivation (R3) guidelines. The partnership will provide the framework for industrywide angler recruitment, retention and reactivation programs. The guidelines will incorporate current R3 strategies developed by the Wildlife Management Institute, and will […]
Boating Industry