YachtWorld study shows impact of boat shows on web traffic

While it varies from show to show web searches around boats increases greatly in markets holding boat shows, a new study from YachtWorld shows. YachtWorld studied traffic to its sites, as well as general Google searches, around eight major boat shows to see how unique visitor traffic increased or decreased: Boot Dusseldorf, January 23-31, 2015 …
Boating Industry

Bellwether report shows continued boat sales gains

U.S. boat sales are still running just less than 10 percent ahead of 2013 through November. That’s according to Info-Link’s latest Bellwether report, which tracks boat sales across the country based on new U.S. boat registrations. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment and […]
Boating Industry

New study shows growth surge for southern Florida marine industry

FORT LAUDERDALE, Fla. – South Florida’s marine industry has seen substantial gains with both economic impact and the number of jobs created during the past four years according to a study released by the Marine Industries Association of South Florida. The tri-county area of South Florida experienced marine industry sales increases of 36.3% over the […]
Boating Industry

Survey shows Wear It! campaign effective in promoting life jackets

WASHINGTON, DC – A survey of recreational boaters found the North American Safe Boating Campaign continues to have a positive impact on boater behavior. The yearlong campaign promotes safe and responsible boating and the value of voluntary life jacket wear by recreational boaters through the national theme, Wear It! The annual Wear It! Awareness Survey […]
Boating Industry