SeaDek sponsors MRAA retail compensation study

The Marine Retailers Association of the Americas announced that SeaDek Marine Products has come on board to support MRAA’s efforts to field and finalize a retail compensation and benefits study. As a manufacturer of non-skid, closed-cell EVA traction products, SeaDek has demonstrated a commitment to supporting the marine dealer body with its new membership with …
Boating Industry

Weekly 5: Biofuels worse for climate change than gasoline, study says

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Study: Biofuels worse for climate change than gasoline A new study from the University of Michigan is adding more data to the debate …
Boating Industry

YachtWorld study shows impact of boat shows on web traffic

While it varies from show to show web searches around boats increases greatly in markets holding boat shows, a new study from YachtWorld shows. YachtWorld studied traffic to its sites, as well as general Google searches, around eight major boat shows to see how unique visitor traffic increased or decreased: Boot Dusseldorf, January 23-31, 2015 …
Boating Industry

Study: Pleasing Millennials not about game rooms and free pizza

If you read many articles about management — especially managing Millennials — you’ve probably stumbled upon the common tip that you need to ply them with free pizza, Red Bull and table tennis to keep them happy at work. That seems to be a misconception, though, according to a new study from Gallup reported in …
Boating Industry

New RBFF Fly Fishing Mystery Shopper Study provides insights for retailers

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that provides insights for fly fishing retailers. The study shows fly fishing retailers excel over general fishing retailers in certain areas and also identifies opportunities for improvement. […]
Boating Industry

New study shows growth surge for southern Florida marine industry

FORT LAUDERDALE, Fla. – South Florida’s marine industry has seen substantial gains with both economic impact and the number of jobs created during the past four years according to a study released by the Marine Industries Association of South Florida. The tri-county area of South Florida experienced marine industry sales increases of 36.3% over the […]
Boating Industry