MasterCraft launches lifestyle website

MasterCraft on Wednesday introduced its dedicated online lifestyle portal, The Craft. The site (craftlife.com) creates a lifestyle connection through shopping, stories, personalities, products and ultimately the fun of boating, the company said. “The Craft reflects our customers’ experiences both on and beyond the boat,” said Jay Povlin, MasterCraft vice president of sales and marketing. “Our …
Boating Industry

Boston Whaler launches redesigned website

On Sept. 21, Boston Whaler launched a new approach to its website, bostonwhaler.com. Designed for a user-friendly experience with improved navigation and functionality throughout, the reimagined site is built to provide visitors with engaging lifestyle content and deeper insight into owning a Whaler. Customers can now more easily access detailed information about Boston Whaler’s product …
Boating Industry

Sea Tow Foundation launches new website

The Sea Tow Foundation for boating safety and education recently invited visitors to explore its new website at www.boatingsafety.com. The new site includes extensive information to help visitors understand the Foundation’s complete range of boating safety and education programs and solutions, along with resources to help supporters get involved. On the new “Events and News” page, visitors can […]
Boating Industry

Nautique launches 2016 product line and website

ORLANDO, Fla. – Nautique announces the launch the 2016 product line and all-new website now viewable at nautique.com. The 2016 product line features all-new designs and technology with the all-new Super Air Nautique G23 and G25, the new Nautique LINC Touch with Helm Command and Nautique Surf Select. Nautique has teamed up with JL Audio […]
Boating Industry

Coatings manufacturer Daubert Chemical reengineers website

CHICAGO, Ill., — Daubert Chemical, an industry-leading manufacturer of specialty coatings and adhesives, announced the launch of its new revamped website today. The new site is designed to provide increased functionality and a greatly enhanced user experience for Daubert’s broad customer base and those who simply want to learn more about the chemical company’s divergent […]
Boating Industry

Boating United revamps website, grows advocacy through grassroots effort

In Boating Industry’s 2015 outlook survey, 79 percent of respondents listed government regulations as very or somewhat important to their business’s success in the coming year. Action will need to be taken by the industry to ensure legislators hear our concerns. And if we do not participate on our own behalf, who will? This is […]
Boating Industry

Vamos A Pescar website wins two W3 awards

ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) announced its Vamos a Pescar campaign website was awarded two 2014 W3 Silver Awards by the Academy of Interactive and Visual Arts. VamosAPescar.org was honored for excellence in the General Website and Mobile Website categories. This year’s competition received more than 4,000 entries from organizations […]
Boating Industry